Packaging Copy
This flotation vest packaging was part of the first Backcountry x Petco collaboration. This was a functional camping program targeting pet parents who are looking for ways to include their dogs in their favorite outdoor activities. In this collaboration, we were challenged with meshing our two brand voices and design elements while communicating hero features and benefits and somehow including the Backcountry team's dogs. I solved this by making the Backcountry dogs our canine spokespups.
Backcountry x Petco
Started as a Bottle was initially launched as a multi-category and one-time seasonal collection that Petco launched after the Holiday season in 2019. Our team was tasked with creating a concept that communicated how the collection's product was made from recycled content in a clear and accessible way. Our winning strategy included speaking from the POV of the recycled materials. This seasonal collection went on to become one of our most successful programs ever. Since then, it's been brought back 3 more times.
Started as a Bottle
EveryYay Crate Training Guide
EveryYay from Petco speaks to the ups, downs, and all-arounds of being a pet parent. To help support proper crate training, I followed our Quality Assurance team's protocols to craft a guide we included in our EveryYay dog crate boxes.
